vendredi 19 janvier 2018

Tips On Strategic Product Management

By Karen Reed


In a globalized market, there are many products vying for market share. In this fight to the finish, where only the fittest survives, managing products is a way that companies must employ to be a part of the playing field. Product management is a process that allows organizations to successfully plan, forecast, produce and market their products. It is not only used at the inception of products but can be used to improve the article, time and time again.

A manager simply manages the development and sustainability of products. He does most of this through carrying out various products and market researches. By being a good researcher, a manager can identify the different competitive and market conditions peculiar to the products as well as how to exploit the inherent opportunities presented. With this, he can draw up a roadmap for the article or substance (from vision to completion). This will help the products to meet its customers' expectations.

An article or substance manager is basically involved in all aspects of developing products. These aspects may include rollout plans, value management, value chains and definitions. Not restricted to only that, managers also have the responsibility of coming up with market strategies, product forecasting etc. To be effective, any system should have a seamless interdependency between the different relevant departments or units within a company.

Customer feedback is a necessary part of the process as it helps managers to understand the customer's need. This can help to enhance the quality of an article or substance. Customer feedback will help you to decide if you are to improve on the products or change them completely. Managers, through feedback, can develop better products that reflect the needs of the customer. Incorporating feedback into your system is recommended as it gives users the avenue to voice out their thoughts on an article or substance.

An innovative and enterprising manager is an asset to any company. This is because such a manager is open to ideas and can find new ways to tackle difficult problems. He also understands how to collaborate with people of different ideas and outlooks when looking for a solution. A good manager should not be rigid in his ideas.

Forecasting is equally an important process in management of an article or substance. This is intended to protect an article or substance against unforeseen contingencies of all kinds. This is an indicator of how well a manager can cope with changes as a result of external or internal happenings. It is at this point that re-invention and innovation play a major role.

With a clear goal in sight, a manager is better equipped to manage and drive a product towards that goal. He does this by carrying out in-depth product and market researches and based on his findings, allocates adequate resources to areas that will help achieve these goals.

A good system results in good products. A good system is reliant on the effective working together of different departments with different functions and level of expertise. This ensures that an article or substance goes from its planning stage to its successful execution.




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